Creative That Solves.

Strategy That Sticks.

For brands ready to show up with purpose and communicate clearly.

01 - About

Not just creative.
Strategic. Intentional. Impactful.
Building brands with purpose and the design to back it up.

I partner with organizations and teams who are ready to sharpen their message, elevate their visuals, and connect with their audience in a way that feels clear and true.

Whether it’s a full rebrand, a one-off campaign, or consistent creative support, everything I do begins with strategy and leads to design that works.

The name GRID reflects that approach. In every visual discipline, including design, photography, and video, the grid plays a foundational role. It provides structure, balance, and direction. It helps ideas take shape and guides the eye to what matters. That same thinking is at the core of how I work. My process is organized, thoughtful, and built to support creativity without overwhelming it.

From brand identities and websites to photography and marketing design, I bring experience, instinct, and a process that makes creative feel easy.

0 +

years of creative experience across architecture, design, marketing, and branding.

Expertise You Can Trust

Deep AEC knowledge, cross-industry insight, and hands-on creative leadership.

Design That Solves

Visuals that align with strategy. Design that not only looks good, but works hard.

Design lives deeper than the surface.
From layout to lens to the quiet geometry within a leaf pattern, every visual story starts with a grid.

02 - Services

Brand identity, photography, design, and strategy - thoughtfully delivered and seamlessly aligned.

Brand Identity

Strategic Structure

Building brand systems that work in the real world. Clear, cohesive, and flexible enough to grow with you.

Visual Clarity

Turning strategy into visual stories that connect across print, digital, and wherever your brand shows up.

Brand Through the Lens

Creating purposeful imagery that captures what your brand stands for and how it shows up in the world.

Designed to Perform

Building websites and digital spaces that reflect your brand, support your goals, and actually work for your audience.

03 - Featured Work

Bringing Brands into Focus

From identity to imagery, every project is built with clarity and intention.

© Warehaus

Visual Design & Marketing

Environmental Graphics for Corporate Office

© Warehaus

Visual Design & Marketing

Corporate Holiday Gift Campaign

© Warehaus

Web & Digital Presence

Corporate Holiday Landing Page

© Warehaus

Photography

Drone Photography

© Warehaus

Photography

Corporate Office 

Brand Identity

Human Capital Management Consultant

© Warehaus

Visual Design & Marketing

Corporate Marketing Campaign

© Warehaus

Visual Design & Marketing

Corporate Anniversary Beer Release

04 - Meet Danielle

Creative Problem Solver. Strategic Thinker.
Builder of Bold Brands.

For over 20 years, I’ve supported AEC firms and service-based brands with design, photography, web, and strategy that gets noticed. Not just for how it looks, but for how it works.

I’m Danielle Lee, founder of GRID.

I bring a mind wired for creative problem-solving — the kind that sees patterns others miss and finds clear paths forward through even the messiest ideas. Self-taught across photography, design, web, and strategy, Ive learned to dig in, figure it out, and turn complexity into clarity.

GRID Creative is built on strategy, story, and impact — but more than that, it’s built on partnership.

I don’t offer cookie-cutter packages or trendy fluff. I offer clear thinking, honest collaboration, and high-level creative work from someone who gets it and gets you.

If you’ve got a big idea, a rough draft, or even just a gut feeling that your brand could be doing more, I’d love to help.

Outside the studio:
When I’m not building brands, I’m probably on a sideline, or behind the lens — sports photographer, team logo designer, and unofficial memory keeper for my kids and their friends.

0 +

years of creative experience across architecture, design, marketing, and branding.

0

very spoiled dog under my desk most days

0 k+

moments captured. From proms to playoffs, photographing my kids and their teams sharpened my eye and deepened my love for storytelling.

06 - Testimonials

"Danielle is a phenomenal designer. We had such a positive experience, consistently impressed by the high quality and creative flair she brought to every project. She was always reliable, met every deadline, and her meticulous attention to detail truly made a difference."

    Mike Canarelli

    CEO, WTM Digital