Brand Identity, Logo Design, Visual Systems
Project Details
Twenty-One Human Capital Management
Client:
Twenty-One HCM
Industry
Fractional HR Consulting
Date:
2021
Twenty-One Human Capital Management (HCM) offers fractional HR services focused on hiring, training, and retaining top talent. The company was founded on the belief that growing companies shouldn’t have to sacrifice quality HR strategy just because they’re not ready for a full-time team. GRID Creative developed a bold, high-energy brand identity that captured the firm’s forward-thinking approach and made an immediate visual impact in a traditionally conservative industry.
01. Logo Design
02. Color Palette
Ignite Red
#F12900
Drive Orange
#F15A24
Brightwork Gold
#F7931E
Anchor Gray
#F7F7F7
Clean Slate
#012C4C
A bold, energetic red that signals action and momentum.
A confident, vibrant orange evoking determination and forward motion.
A golden yellow that suggests clarity, optimism, and polished results.
A steady, grounding gray that balances the intensity of the warm tones.
A crisp white-gray background tone for whitespace and clean presentation.
03. Typography
FUTURA
Aa
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
123456789!@#$%^&*()-+=
04. Mockup